Pinterest (one of my personal favorite things-to-do-when-i-want-to-feel-creative-but-am-too-tired-to-really-do-anything) has finally rolled out Business accounts.
If you are one of our clients, you most likely already use Pinterest to build a relationship with your buying community, introduce not-yet customers to your brand, generate traffic to your website and generally share your story with a wider audience.
So why should you convert your personal account to a business account? There are a few good reasons.
1. Claim your business name now!
If your business name is not entirely unique, you may already find that it is being used (note: there were four businesses with a form of “roundabout” within two hours of the business listings opening up). Don’t miss out — do it now.
2. Verify your website.
You can verify ownership of your site. And we know how search engines like to see ownership verifications.
3. Buttons and widgets and more oh my!
They are rolling out with a new Pin It button and Follow button, to make it easier for people to interact with your site on Pinterest.
The Profile and Board widgets let you automatically display on your site up to 30 of your latest pins or up to 30 of your favorite board’s latest pins, respectively.
4. More to come.
Pinterest is promising, “This is about providing tools and resources to the thousands of businesses on Pinterest.” You can be set up and ready for the enhanced features Pinterest will most likely be rolling out for businesses. For example, Pinterest has already said that it would like to provide analytics tools to businesses in the future. That can be valuable information about your customers.
Go on, take a look. Claim your business. Read the new case studies and best practices for businesses that Pinterest is providing.
And have fun Pinning!
Today my husband took the air conditioner out of the studio window. As he precariously balanced the heavy weight trying to maneuver it out, he muttered, “Now I remember that 12 years ago when I put this in, I said it was never coming out.”
I remember that, too. But twelve years ago we never could have imagined how the studio is being used now. From an extra space to get away or house guests, for the past five years the studio has been the center of Roundabout.
And as we are growing (welcome, Rebecca), we are reconfiguring so that each person has a workspace looking out a window. Hence the air conditioner removal.
What would my 12-years-ago self have thought of this? She would have been very happy to know that she (I?) would successfully leave the corporate world to work with incredible clients across the country. That the world would change to accommodate working location-independent. That you can imagine a work and lifestyle uniquely your own — and then create it.
What were you doing twelve years ago?
What might you be doing looking forward twelve years?
Amazing, isn’t it.
Image: Pathway to the studio by Me.
This morning I was sipping coffee in an Adirondack chair beside my garden, listening to the birds and writing in my journal.
Which quickly became a lengthy to-do list of garden tasks, chronicalling all that was yet undone. (Did I mention it was lengthy??)
We have friends staying near us for the week, and they wandered over to start their day. As they settled into their chairs they mentioned how much they loved the garden… and the pond… and the birds… and the…..
A shift in perspective.
While I was focusing on what remained to be done, they were enjoying what already was. And as I looked around from their perspective, the garden DID look great.
Of course, I don’t just do this in my garden. I so often get caught up in plans and futures and possibilities and always-more-that-I-could-do better for family, friends and clients.
And while living in my vision of the future, I miss out on all the goodness that is here.
Back to Business
What can you enjoy about your business today? What can you appreciate even though it is not yet where you want it to be?
I’d really love to hear.
I’m thinking about…. thought leaders. Not the people who declare themselves to be, but those on the cusp who are putting new ideas out there and seeing how they fly.
I have a client who is doing great things and thinking in a different way. He sells modular buildings. And he holds the vision of how this could be a breakthrough concept for school design.
Reconfigurable as class sizes change. As learning styles evolve. As town and school budgets fluctuate. As more is learned every day about innovative ways to teach children.
They can look permanent — customized to fit in with rest of architecture. But they can also MOVE as the needs of the school change.
Plus they’re GREEN — saving resources while providing a healthier environment for children.
Cool, right? And an application of modular buildings that has barely been explored.
He is a thought leader, ready to lead his industry in a new direction. The trouble is, he’s not sure. “I don’t know enough,” he worries.
Here’s the secret.
When you’re pushing boundaries, you will never feel that you know enough. How could you? The territory is all new. And most likely changing.
As long as you continue to innovate and imagine, that slightly unsure feeling in your stomach will persist. Along with the excitement of learning new things and seeing in new ways. And sharing that.
Get over it
(And I say that in the most loving way possible). No one will ever declare you an expert. You have to be willing to be out in front… to lead.
A true thought leader rarely believes they are one.
Photo by Jule_Berlin
Whether you’re about to write your very first blog post or there’s a hundred under your belt, you want to make sure to take the proper steps to SEO your blog so that the people out there can actually find you and benefit from all the fabulous things you have to say.
We’ll get more in depth later, but today we’re going to talk about the first basic step you need to take (if you haven’t already) to get search engines to show your blog the love it deserves.
Permalinks are the URLs that point to the individual posts or pages on your blog. When you first install WordPress, the default structure for this URL is going to look something like this:
Boring right? Besides basing a post’s rank on the keywords found within the content, title, etc., search engines also look to the URL for a clue as to where and how high up your post should appear when someone searches using that keyword. A permalink set up like this tells the search engines NOTHING about what your post is about.
Luckily WordPress offers an easy way to fix this.
Changing the Default Permalink Settings
From your Dashboard, click on Settings > Permalinks. You will come to a page that looks like this:
If you haven’t already made this change, your setting is most likely to be at the Default. Click the bubble next to Custom Structure and then type the following into the field on its right:
Scroll down the page and click Save Changes.
(Note: Occasionally, some websites are set up with strict permission settings on their files. If you get a failure notice to update your .htaccess file, contact your webmaster to change the file permission to 777. They can always change it back after you’ve completed this step.)
Editing a Post’s Permalink
Now you’re ready to edit the permalinks on your individual posts. To test it out, add a new post. Making sure your post window is set to the Visual tab, type in your post’s title. Immediately you will see the post’s permalink appear directly underneath the title bar, and that it is now pulling all the words from your title instead of the original letters and numbers gobbledygook. The next thing we’re going to do is tweak that custom URL. Click the Edit button directly to the right of the permalink.
The three rules of thumb of a good permalink are keep it relatively short, include a target keyword and remove unnecessary words.
For example, say you have a post that you title “The Benefits of Hiring a Good Financial Planner” By default your new permalink is going to look like this:
While this looks better than http://www.yourdomain.com/?p=123, it’s too long and search engines disregard articles like the, of, a, etc. You also want to choose the fewest words that best describe this post. So keeping that in mind and assuming that “financial planner” is my most important keyword, I’m going to delete the default permalink and type in this:
I’ve removed the the’s and the a’s, inserted the target keyword right at the front and have kept it short. Beautiful!
Now go try it out yourself, and stay tuned for more on optimizing your blog.