Pinterest (one of my personal favorite things-to-do-when-i-want-to-feel-creative-but-am-too-tired-to-really-do-anything) has finally rolled out Business accounts.
If you are one of our clients, you most likely already use Pinterest to build a relationship with your buying community, introduce not-yet customers to your brand, generate traffic to your website and generally share your story with a wider audience.
So why should you convert your personal account to a business account? There are a few good reasons.
1. Claim your business name now!
If your business name is not entirely unique, you may already find that it is being used (note: there were four businesses with a form of “roundabout” within two hours of the business listings opening up). Don’t miss out — do it now.
2. Verify your website.
You can verify ownership of your site. And we know how search engines like to see ownership verifications.
3. Buttons and widgets and more oh my!
They are rolling out with a new Pin It button and Follow button, to make it easier for people to interact with your site on Pinterest.
The Profile and Board widgets let you automatically display on your site up to 30 of your latest pins or up to 30 of your favorite board’s latest pins, respectively.
4. More to come.
Pinterest is promising, “This is about providing tools and resources to the thousands of businesses on Pinterest.” You can be set up and ready for the enhanced features Pinterest will most likely be rolling out for businesses. For example, Pinterest has already said that it would like to provide analytics tools to businesses in the future. That can be valuable information about your customers.
Go on, take a look. Claim your business. Read the new case studies and best practices for businesses that Pinterest is providing.
And have fun Pinning!